Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay
نویسندگان
چکیده
In studies involving genuine transactions of potentially high value we show that willingness-to-pay can be increased when customers are instructed to use a credit card rather than cash. The effect may be large (up to 100%) and it appears unlikely that it arises due solely to liquidity constraints. In addition to demonstrating the effect, we provide a methodology for detecting it, and our ®ndings suggest a source of variance to test alternative explanations.
منابع مشابه
Willingness to pay for contract health care services in dairy animals: a payment card study
A study was undertaken in southern peninsular state of India, the Tamil Nadu State, to assess the farmers’ “Willingness to pay” (WTP) for receiving annual health care services to their dairy animals. The districts of the state were categorized as “Livestock developed” (LD) and “Livestock under developed” (LUD) based on initial base line developed. Contingent valuation (CV) approach was used to ...
متن کاملLeave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending
This research examines how credit card debt affects consumer spending. In five experimental and field studies, the authors demonstrate that outstanding credit card debt increases spending for consumers with high self-control. They also show that this effect can be eliminated by increasing the available credit on the credit card. Thus, when the available credit is low, consumers with greater sel...
متن کاملEstimating participation and willingness to pay of local communities for preservation and reclamation of desert areas(Case Stuy: Abuzeidabad district of Aran Va Bidgol county)
Recently, natural resources economists have turned to valuation and appraisal of the contribution of natural resources to human’s welfare and they have made striking progress in valuing the environmental and ecological services of eco-systems. The present study investigated people’s willingness to pay (WTP) for participation in preservation and reclamation of Abuzeidabad desert area through con...
متن کاملDetecting Suspicious Card Transactions in unlabeled data of bank Using Outlier Detection Techniqes
With the advancement of technology, the use of ATM and credit cards are increased. Cyber fraud and theft are the kinds of threat which result in using these Technologies. It is therefore inevitable to use fraud detection algorithms to prevent fraudulent use of bank cards. Credit card fraud can be thought of as a form of identity theft that consists of an unauthorized access to another person's ...
متن کاملInterrelationships of Willingness to Speak and Cultural Identity with English L2 Speaking Proficiency
Regarding the belief that willingness to communicate is strongly tied with developing some insights into the L2 culture, such a connection may not be always positive and the issue of cultural attachment and identity may sometimes function as a hindrance. Individuals are believed to be highly emotional in terms of “religion and spirituality", among other components of cultural identity. This stu...
متن کامل